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Why Straightline?

Straightline is unique among hospitality real estate advisory companies because of its three-pronged approach to client assignments.

Because our clients have our full attention.  We accept a limited number of engagements - usually about six a year - and our Principal directly manages most engagements.

Because we possess extensive, real world experience across the hospitality spectrum.  Many consultants or experts marketing their services in the hospitality industry come from narrow backgrounds, such as real estate brokerage or accounting.  Some fall into their careers by default or move from college into big consulting companies because the work is perceived to be prestigious.  Our Principal and his professional staff, on the other hand, carry broad hospitality career experience within a variety of functional areas.  Most staff members are credentialed from hotel schools and entered the business by plan, not by accident.  Further, before joining Straightline they worked within operating hotels or resorts before presuming to advise other parties on how the business should be structured or operated.

We can act as direct line managers or as engaged advisors.  Our people have worked in both large and small operating properties and for both large companies as well as those which are entrepreneurial.  We understand both headquarters and unit perspectives and mandates.  We have worked in commercial hotels, leisure resorts, timeshare resorts, and gaming properties.  We have worked in scores of U.S. locations, including National Parks and in Hawaii, and have international consulting experience in Anguilla, Bahamas, Barbados, Brazil, Canada, China, Costa Rica, Dominican Republic, Egypt, El Salvador, Japan, Korea, Mexico, Netherlands Antilles, Nigeria, Tunisia, United Kingdom, and U.S. Virgin Islands.  We marry operations, sales, finance, technology and real state experience and perspectives.

Because we believe in creating value for our clients.  While we are certainly in business for ourselves and do seek profitable engagements, we look at our clients as our partners in resolving problems and chasing opportunities.  “At Straightline, we act to preserve and create value in the asset and in the business.”

It is our belief that, for a project to be labeled “successful”, the owner's reasonable financial goals must be met.